InstantAdExpert: New Patient Lead Generation
In order for your practice to grow, you need new patients. Forté Systems has partnered with InstantAdExpert for the specific purpose of bringing new patients to your office. InstantAdExpert is an innovative company that has developed a turn-key advertising system specifically for the Chiropractic profession. Working with consumer research data companies, InstantAdExpert conducts in-depth customer analysis to determine the demographic profiles of the Chiropractic industry's most active customers. This report then determines, "who" the most likely patients in your area are, where they are likely to live, and what type of media they consume.
Once the research is complete, this information is sent to select media and advertising companies (such as radio, TV, newspaper, direct mail, search engines, Ad agencies, etc) and they are asked to submit complete advertising proposals. These proposals consist of ready-to-use advertising campaigns that are designed to target those consumers shown in the research to be very likely to respond to your offer. You can then browse and purchase these packages from the web with the knowledge that they have been created to target local consumers likely to be interested in your services.
Because these campaigns will be available for use by other Chiropractors all across the country, you will always know what is working and what is not. Think of this as a "real time focus group." You will be able to shop these campaigns based on the one measurement that really matters - what works based on the actual cost per lead. The service also comes with 24x7 lead processing for response to the advertising. The prospective patient leads are then automatically uploaded to the Chiro8000 software. Using other reporting functions in the software will allow for even more in-depth analysis such as lifetime value of the patient and ROI on any specific marketing campaign.
As a benefit of being a Chiro8000 client, all signup fees, registration fees, and initial market research fees are waived. The software integration with InstantAdExpert is only available with the Chiro8000 - just another way that Patient Relationship Software is changing the way you do business.
